India - Viacom18, the house of iconic brands like COLORS, Vh1, Nick and MTV, is all set to strengthen its youth and music portfolio, with the announcement of a 24X7 music brand ‘MTV BEATS’. MTV, a brand that defines pop culture, is also the brand that changed the way music was consumed. From introducing music television to India that defined an entire generation as the MTV Generation, to giving the country unforgettable shows such as MTV Unplugged, Coke Studio@MTV, Dewarists and MTV Spoken Word; … [Read more...] about Music evolution in India