Hong Kong - FOX International Channels (FIC) has appointed M&C Saatchi to implement an aggressive regional marketing campaign designed to engage its expanding Asian trade community of pay TV platform operators, advertisers and media agencies. Launched at the end of February, M&C Saatchi has developed a series of sophisticated marketing collaterals resembling the jigsaw concept to highlight the content, reach, and impact of Asia's largest international broadcaster and advertising network. FIC's … [Read more...] about FOX International Channels appoints M&C Saatchi to engage partners in aggressive trade marketing campaign