ITV confirmed on July 22 new free to air channel ITVBe is to launch on October 8. The new channel will be dedicated to lifestyle and entertainment programming, celebrating real life and real people. ITVBe will be the exclusive home of The Only Way Is Essex as well as other UK original commissions and a range of American acquired shows. The ITVBe branding has been produced in-house by ITV Creative. Details of schedule and broadcast hours will be confirmed closer to … [Read more...] about ITV confirms new free to air channel ITVBe launch date