KUALA LUMPUR – Preparing the launch of their sponsorship model, SportsFix has announced that the architect behind The Olympic Partner (TOP) sponsor program for the International Olympic Committee (IOC), Michael Payne has joined the SportsFix ICO Advisory Board. Michael Payne, the former IOC marketing and broadcast rights director, is a top influencer in sports marketing industry. He pioneered TOP, an exclusive partnership initiative that helped propel sports marketing into … [Read more...] about Former IOC Director Michael Payne joins SportsFix advisory board
International Olympic Committee (IOC)
Olympic broadcast not on HK FTA – formal complaint submitted to IOC
A top sports official from Hong Kong has written to the International Olympic Committee (IOC) to raise his concerns after a deal to air the London Games on a free-to-air channel fell apart. Timothy Fok Tsun-ting, president of the Sports Federation and Olympic Committee of Hong Kong, China, has informed IOC president Jacques Rogge that there is still no deal in place between rights holder i-Cable, ATV and TVB. Last month, ATV has said that it had planned to accept pay operator i-Cable's offer and … [Read more...] about Olympic broadcast not on HK FTA – formal complaint submitted to IOC
