Singapore - ESPN STAR Sports announced the renewal of its partnership with Eurosport Group for the ICC World Twenty20 2010 and the launch of the ‘What is Cricket’ educational campaign. ‘What is Cricket’ aims to build on last year’s efforts to bring the marquee Twenty20 international cricket closer to fans in Europe with 5-min promotional clips that introduces key elements of the sport and what makes the ICC World Twenty20 so exciting to watch to new fans and … [Read more...] about ESPN STAR Sports builds popularity of ICC World Twenty20 in Europe