Singapore - HBO Asia has announced a revamp of the Cinemax channel, starting from March 29 at 9pm (SIN). Now re-branded as MAX, the 24-hour commercial-free programming subscription service targeted at men promises new on-air style and enhanced programming content. Anchor programming on MAX at 9pm (SIN) daily will include nights of horror and fantasy on Mondays with MAX Twilight; MAX Fanboy on Tuesdays for cult titles; movies showcasing featured Hollywood stars on Wednesdays’ MAX Icon; … [Read more...] about Cinemax re-brands as MAX
HBO Asia
Power secures deals in Asia for XIII: The Conspiracy
London - European producer and distributor Power has secured numerous deals throughout Asia and the Middle East for the two part mini series, XIII: The Conspiracy. In addition to the recent partnership with Fox Middle East which took XIII:The Conspiracy as part of it's three year output deal, the action thriller has also been sold to Japan, Korea, China, Indonesia, and HBO Asia. Adapted from a famous graphic novel, the series follows a wounded man as he searches for clues to his identity and … [Read more...] about Power secures deals in Asia for XIII: The Conspiracy
HBO achieves record viewership with Transformers in Taiwan
Singapore - HBO Asia garnered the highest viewership in recent years for English cable movie channels in Taiwan with the premiere of the box office blockbuster, Transformers on 21 December 2008 at 9pm on HBO. According to research done by AGB Nielsen Media Research Taiwan, the primetime telecast of Transformers chalked up a TVR rating of 4.75 at its peak, eclipsing the record set earlier this year by Spider-Man 3, another HBO title. This makes Transformers not just the number one most-watched … [Read more...] about HBO achieves record viewership with Transformers in Taiwan
HBO Asia wraps up a successful maiden solo ‘Flight’
Singapore - HBO Asia recently concluded its I ♥ Flight of the Conchords Trailer Contest, which boasted many firsts - it was its first time leveraging the highly popular video sharing website YouTube for its first user-generated online video contest; the first time user content was aired on the HBO channel in Asia; as well as the first time HBO Asia tried its hand at blogging and engaging the blogging community. In conjunction with the premiere of the HBO Original Series, Flight of the … [Read more...] about HBO Asia wraps up a successful maiden solo ‘Flight’
Mumbai Calling airs on HBO Asia
Mumbai/London - Allan McKeown Presents Ltd continues to expand in India. Mumbai Calling, the seven-part comedy series based in a Mumbai call centre had its world-wide premier in India on HBO Asia on November 8. HBO India is airing it before ITV who will air the series in the Spring. The show was filmed in Mumbai and has seen strong international sales to date in territories including Canada, Australia, South Africa, Asia, the Middle East and Scandinavia. Originally commissioned for ITV, the show … [Read more...] about Mumbai Calling airs on HBO Asia
HBO Asia takes ‘Flight’ into digital space
Singapore - HBO Asia has launched several key digital initiatives introducing new applications online which serve as an easier way to access schedules and information from all over the web. HBO Asia now offers program information through a desktop widget, as well as on popular social networking site Facebook. Additionally, HBO Asia is leveraging the massive video site YouTube with a contest targeted at the youth market where winning videos are offered a first-ever chance to be on HBO. Building … [Read more...] about HBO Asia takes ‘Flight’ into digital space