Singapore - Boxing is proving a ratings winner on HBO Asia's recently refreshed MAX, and is set to become an even more integral part of the male-skewed channel's schedule. "Since HBO Boxing was introduced on 16 April on MAX, the events are proving very popular with viewers. The premiere fight, which was a classic match between Shane Mosley and Wilfredo Rivera, reached a peak of 52,000 viewers in Malaysia," said Robert Lyons, senior vice president programming and presentation at HBO Asia. 7 May … [Read more...] about HBO boxing clever on male-skewed Max
HBO Asia
Cinemax re-brands as MAX
Singapore - HBO Asia has announced a revamp of the Cinemax channel, starting from March 29 at 9pm (SIN). Now re-branded as MAX, the 24-hour commercial-free programming subscription service targeted at men promises new on-air style and enhanced programming content. Kicking off the line-up on March 29 is the Asian television premiere of JJ Abrams' monster movie, Cloverfield. MAX will also be showing the entire Indiana Jones movie franchise, leading up to the television premiere of Indiana Jones … [Read more...] about Cinemax re-brands as MAX
Cinemax re-brands as MAX
Singapore - HBO Asia has announced a revamp of the Cinemax channel, starting from March 29 at 9pm (SIN). Now re-branded as MAX, the 24-hour commercial-free programming subscription service targeted at men promises new on-air style and enhanced programming content. Anchor programming on MAX at 9pm (SIN) daily will include nights of horror and fantasy on Mondays with MAX Twilight; MAX Fanboy on Tuesdays for cult titles; movies showcasing featured Hollywood stars on Wednesdays’ MAX Icon; … [Read more...] about Cinemax re-brands as MAX
Power secures deals in Asia for XIII: The Conspiracy
London - European producer and distributor Power has secured numerous deals throughout Asia and the Middle East for the two part mini series, XIII: The Conspiracy. In addition to the recent partnership with Fox Middle East which took XIII:The Conspiracy as part of it's three year output deal, the action thriller has also been sold to Japan, Korea, China, Indonesia, and HBO Asia. Adapted from a famous graphic novel, the series follows a wounded man as he searches for clues to his identity and … [Read more...] about Power secures deals in Asia for XIII: The Conspiracy
HBO achieves record viewership with Transformers in Taiwan
Singapore - HBO Asia garnered the highest viewership in recent years for English cable movie channels in Taiwan with the premiere of the box office blockbuster, Transformers on 21 December 2008 at 9pm on HBO. According to research done by AGB Nielsen Media Research Taiwan, the primetime telecast of Transformers chalked up a TVR rating of 4.75 at its peak, eclipsing the record set earlier this year by Spider-Man 3, another HBO title. This makes Transformers not just the number one most-watched … [Read more...] about HBO achieves record viewership with Transformers in Taiwan
HBO Asia wraps up a successful maiden solo ‘Flight’
Singapore - HBO Asia recently concluded its I ♥ Flight of the Conchords Trailer Contest, which boasted many firsts - it was its first time leveraging the highly popular video sharing website YouTube for its first user-generated online video contest; the first time user content was aired on the HBO channel in Asia; as well as the first time HBO Asia tried its hand at blogging and engaging the blogging community. In conjunction with the premiere of the HBO Original Series, Flight of the … [Read more...] about HBO Asia wraps up a successful maiden solo ‘Flight’
