Nielsen has purchased GlanceGuide, and their advanced capabilities have been fully integrated into the company’s day-to-day operations. The acquisition enables Nielsen to provide its global clients with new and critical business intelligence. It introduces a new Nielsen metric to the online video advertising industry - the attentiveness score - which aggregates key variables like viewing duration, video visibility, and audio volume to provide a composite ‘score’ for a piece of … [Read more...] about Nielsen acquires GlanceGuide