The first live 4K over the air transmission in Brazil will happen in the final match of the FIFA World Cup Brazil 2014. Globo will hold 4K ultra-high definition demonstrations of three matches of the tournament, in partnership with Sony. Among them are one match from the round of 16 (June 28), one quarter-final (July 4) and the final match of the World Cup (July 13), at the Estadio Maracanã in Rio de Janeiro. The matches will be broadcasted to optimised Sony TVs for this transmission, … [Read more...] about Globo to broadcast FIFA World Cup matches in 4K