KUALA LUMPUR – Preparing the launch of their sponsorship model, SportsFix has announced that the architect behind The Olympic Partner (TOP) sponsor program for the International Olympic Committee (IOC), Michael Payne has joined the SportsFix ICO Advisory Board.   Michael Payne, the former IOC marketing and broadcast rights director, is a top influencer in sports marketing industry. He pioneered TOP, an exclusive partnership initiative that helped propel sports marketing into … [Read more...] about Former IOC Director Michael Payne joins SportsFix advisory board