2008 has seen newly-signed strategic alliances between NBC Universal, Inc. (NBCU) and New Delhi Television Ltd (NDTV), and between Turner International and Alva Brothers. These follow similar deals over the last couple of years joining Walt Disney Television International with United Home Entertainment Ltd / UTV Software Communications; Sony Entertainment Television (SET) with Sri Adhikari Brothers Television Network; and Star Group with Balaji Telefilms Ltd. Majority of the deals have a similar … [Read more...] about Strategic alliances abound in India
companies
MediaCorp to launch Vasantham and Central channels
Singapore – MediaCorp will launch dedicated TV channels, Vasantham in Indian languages and Central for children, making MediaCorp TV’s free-to-air offerings one of the largest in Asia. The new channels are being expanded from the current Vasantham Central and Kids Central segments on MediaCorp’s Arts Central channel. Targeting to serve the growing Indian community in Singapore, Vasantham, is slated to debut Q4, 2008 to provide family-focused entertainment including locally … [Read more...] about MediaCorp to launch Vasantham and Central channels
Astro joins fray for UK’s Virgin Radio
Petaling Jaya - Astro All Asia Networks Plc has taken on three British rivals in the race for UK radio station Virgin Radio from media group SMG Plc. Bids reportedly range from £60 million (US$117million) and £70 million (US$136million) for Virgin Radio, which is valued by its owner SMG at £85million (US$166million). Other companies believed to be in the bidding include Global Radio, Absolute Radio and private equity firm Vitruvian Partners. Deadline for the next round of bids is mid-March. … [Read more...] about Astro joins fray for UK’s Virgin Radio
Astro joins fray for UK’s Virgin Radio
Petaling Jaya - Astro All Asia Networks Plc has taken on three British rivals in the race for UK radio station Virgin Radio from media group SMG Plc. Bids reportedly range from £60 million (US$117million) and £70 million (US$136million) for Virgin Radio, which is valued by its owner SMG at £85million (US$166million). Other companies believed to be in the bidding include Global Radio, Absolute Radio and private equity firm Vitruvian Partners. Deadline for the next round of bids is mid-March. … [Read more...] about Astro joins fray for UK’s Virgin Radio
Ten dances to Sony Australia, Cadbury and L’Oréal sponsorships
Sydney – Network Ten's reality dance talent search show So You Think You Can Dance Australia which debuted Feb 3, 2008, has drawn fully integrated sponsorships from Sony Australia, Cadbury and L'Oréal. The three companies join Optus as premier sponsors of Dance Australia in agreements spanning broadcast, digital, outdoor campaigns and in-store promotions. Sony participation comprises of on-set activity, online sponsorship, and integrated TV spots, as well as products featured throughout … [Read more...] about Ten dances to Sony Australia, Cadbury and L’Oréal sponsorships
Kilar and Allaire to deliver Internet TV keynotes at MIPTV 2008
Paris – Internet TV keynote speeches at MIPTV featuring MILIA 2008 held from April 7-11, 2008 in Cannes will delivered by Hulu CEO Jason Kilar, and Brightcove Chairman/CEO Jeremy Allaire on April 8, to open the Online Video / Advertising & Media day. Kilar’s keynote, ‘Sex, Lies, & Online TV’ will discuss how new online distribution channels have raised the bar for viewing experiences and how these can generate revenue and reach new audiences. Kilar joined Hulu, the online … [Read more...] about Kilar and Allaire to deliver Internet TV keynotes at MIPTV 2008