Singapore – MediaCorp will launch dedicated TV channels, Vasantham in Indian languages and Central for children, making MediaCorp TV’s free-to-air offerings one of the largest in Asia. The new channels are being expanded from the current Vasantham Central and Kids Central segments on MediaCorp’s Arts Central channel. Targeting to serve the growing Indian community in Singapore, Vasantham, is slated to debut Q4, 2008 to provide family-focused entertainment including locally … [Read more...] about MediaCorp to launch Vasantham and Central channels
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Man Shu Sum to head Mark Burnett Productions Asia as CEO
Singapore – Man Shu Sum will join Mark Burnett Productions Asia as chief executive officer, and will leave his position of director of strategic relations at the Media Development Authority (MDA) of Singapore and director of Singapore Film Commission (SFC). He leaves MDA on May 14, 2008, but will remain as a board member of the SFC. To remain based in Singapore, Man will lead Mark Burnett Productions Asia in producing reality shows, game shows, formats and scripted dramas, with a focus on … [Read more...] about Man Shu Sum to head Mark Burnett Productions Asia as CEO
Game-show’s new meaning
Gaming, be it online, via mobile, console, PC, handheld, or most any other platform, is a business that looks set to surge apace for some time to come. As that growth represents boundless opportunities to the games industry, an array of new and interesting propositions are also being presented to a TV industry constantly on the lookout for fresh concepts and content. The money-making potential for gaming is evident from market research data provided by Electronic Arts (EA). The games developer … [Read more...] about Game-show’s new meaning
Local strategy – global business
Since their arrival in Asia over a decade ago, it’s no secret that international networks have been localizing feeds, channels and content to please affiliates, as well as to attract both viewers and advertising dollars. But one thing that became apparent was that even executives with a pan-regional marketing remit did not necessarily command a regional budget, and often needed to seek approval from in-market marketing heads to release country-specific funds. This made selling whole-region … [Read more...] about Local strategy – global business
High hopes for Hindi GE
Back in the late 1980’s, Sunday mornings used the see the streets of India seem strangely deserted. It was an era, in which audiences across all age-groups, would be at home practically glued to their TV screens watching a weekly show based on the great Indian epic Ramayan. The series’ home channel, state-run Doordarshan, used to reign supreme in the absence of any competition from DTH satellite TV. Fast forward to 2008 and Ramayan is back on air. But a lot has changed in the last … [Read more...] about High hopes for Hindi GE
Class monitor
Imagine a typical Tuesday morning in New Jersey, as 9.30am sees suburban families tuning into Disney Channel to watch Handy Manny and his talking tools. What they got May 2, 2007 however, was hardcore pornography; a blunder for which cable company Comcast accepted responsibility. And it’s companies like Pixelmetrix that help prevent such blunders, without having to rely upon human monitoring of multi-channels on multiple screens – ensuring certain channels, like adult fare, are blank … [Read more...] about Class monitor