Endemol announced the appointment of Paul Johnson to the new role of global head of marketing and brand partnerships. Johnson will oversee all of the company's marketing activities, including marketing operations, branding, communications, event management, brand affiliations and branded content. In his capacity, he will work closely with Endemol's operating companies around the world in initiating and managing relationships with leading global brands, further growing Endemol's brand partnership … [Read more...] about Endemol tap Reed MIDEM’s Johnson as Global Head of Marketing and Brand Partnerships
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Endemol tap Reed MIDEM’s Johnson for global role
Endemol announced the appointment of Paul Johnson to the new role of global head of marketing and brand partnerships. Johnson will oversee all of the company’s marketing activities, including marketing operations, branding, communications, event management, brand affiliations and branded content. In his capacity, he will work closely with Endemol’s operating companies around the world in initiating and managing relationships with leading global brands, further growing Endemol’s … [Read more...] about Endemol tap Reed MIDEM’s Johnson for global role
ATF 2008’s new format ‘a success’
Singapore - The 9th edition of the annual Asia Television Forum (ATF) saw a total of US$73.7 million worth of programming sales concluded at this year's market, surpassing last year's US$62.7 million. News-making headlines included the unveiling of Mediapolis@One North, Singapore's latest boost to its media infrastructure with state-of-the-art facilities to attract international media companies, media schools and R&D firms. The new media park will be jointly developed by the Media Development … [Read more...] about ATF 2008’s new format ‘a success’
CommunicAsia2009 returns in June 2009
Singapore - CommunicAsia2008, held in conjunction with InteractiveDME2008 and EnterpriseIT2008, and co-located with BroadcastAsia2008, and CG Overdrive 2008 saw the arrival of over 62,000 trade attendees from the region and beyond. More than 2,200 exhibiting companies from 61 countries across Asia-Pacific, Europe, US and the Middle-East, featured innovative interactive and enterprise solutions at the shows. The shows will return to Singapore Expo from 16 - 19 June 2009. CommunicAsia2009 will … [Read more...] about CommunicAsia2009 returns in June 2009
ConsolidatE and innovatE to survivE
The TV industry is changing beyond recognition. Even the concept of ‘TV’ might itself be on the verge of extinction because visual content is available today on phones, laptops and MP3 players as well as your home entertainment centre. The only way to survive is to consolidate or innovate. We think of the change in our industry as being sudden, but in fact it’s been decades coming. Cable and satellite innovations led people to desire choice, but the internet must take the … [Read more...] about ConsolidatE and innovatE to survivE
State of play
Media watchers say that mio TV, the pay-TV channel launched by Singapore’s SingTel in July 2007, was left a non-starter after losing out on English Premier League (EPL) broadcast rights to market leader and pay TV incumbent StarHub Digital Cable. As it is, SingTel has struggled to amass less than 50,000 subscribers 17 months since launching, “reasonable progress”, according to SingTel’s director of mio TV and content, Low Ka Hoe, who wearily concedes that football is the … [Read more...] about State of play