Mumbai - Zee Entertainment Enterprises Ltd posted a marginal fall in quarterly net profit as advertising revenue declined due to an economic slowdown, but higher subscription sales provided relief. The broadcaster's consolidated net profit for January-March fell 7.3 percent to Rs968.1 million on a flat growth in total revenue of Rs5.14 billion, reports Reuters. The numbers include financials of Taj TV Ltd, ETC Networks and Zee Turner Ltd. "The broad market trends weighed on our advertising … [Read more...] about Subs help ease Zee’s ad revenue fall
broadcaster
Branded content gets Ugly in Asia
A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian telenovela for Chinese audiences, is turning a handsome profit for the packaged goods giant that funded it, Unilever. The first series of Ugly Wudi, as it’s named in China, launched in September last year. It attracted 73 million viewers … [Read more...] about Branded content gets Ugly in Asia
China in focus
As the dust settles on the dramatic events of 2008, China’s TV industry is getting back down to business as usual, The Beijing Olympics is now starting to recede into memory, and broadcasters are again focusing on the nitty-gritty business of catering to the world’s largest TV market by audience. Around 96.95 percent of China’s 1.3 billion-strong population can receive TV signals, mainly via basic free-to-air cable services. A total of 163 million households are connected to … [Read more...] about China in focus
Hong Kong in focus
Buoyed by the Beijing Olympics, full-year ad revenue for 2008 across all media in Hong Kong rose a healthy 12.1 percent or US$812.5 million to US$7.5 billion from US$6.7 billion in 2007, based on figures from market research firm The Nielsen Company. TV continued to be the medium of choice for advertisers although its share of the ad expenditure pie slipped 0.4 percent to 38.6 perecent (US$2.9 billion) in 2008. According to Nielsen, newspapers were the next preferred choice at 34 percent … [Read more...] about Hong Kong in focus
Euro euphoria
A flurry of recent activity amongst European-born channels has seen both TV5Monde and Deutsche Welle announce second feeds for Asia. France 24 has joined the AsiaSat 2 neighbourhood, and euronews continues to build its distribution in the region having opted for AsiaSat 2 back in 2008. Distributed in Asia since 1996, TV5Monde has until now covered the region with only one channel, TV5Monde Asie, reaching 16 million households on a 24/7 basis via cable, satellite and IPTV, and accounting for the … [Read more...] about Euro euphoria
Market research
Shialey Tan Assistant Vice President, International Business, Caldecott Productions International MediaCorp’s biggest sales successes in 2008 will be Supermen of Malegaon, which is one of the three winners of The Asian Pitch organized by NHK, KBS and MediaCorp. As for Caldecott Productions International, it will be The Mud, about one of the worst and biggest environmental accident of all. The five winning stories for The Asian Pitch 2008 will be making their debut in MIPTV. They are: For … [Read more...] about Market research