Branded content made its foray into television during the U.S soap operas of the 1930s, but today it is much more sophisticated thanks to a rapidly shifting digital world, advertisers’ desire to engage with an increasingly fragmented audience and their enthusiasm for reality TV. While still highly effective, it is becoming barely enough these days to just air a television commercial (TVC) in the hope viewers see, and more importantly connect, with it. The rise of personal video recorders … [Read more...] about Brand-new reality
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First steps into DTV future
Although Singapore began testing the water with digital television (DTV) broadcasting nearly ten years ago, today the country remains predominantly an analogue market. As the country now looks to the future with renewed vigour, it is apparent that a full transition to digital terrestrial broadcasting will require an innovative network design to meet the specific requirements of this island state. Currently, Singapore’s national broadcaster, MediaCorp, is the sole provider of free-to-air … [Read more...] about First steps into DTV future
Holding its own
The attraction of watching TV on demand and enjoying the same American drama serials the next day have caught the attention of Singapore’s television buffs in 2010, but couch potatoes’ long-held interest in linear, free-to-air programming still appears strong. MediaCorp, the country’s sole free-to-air TV broadcaster, said it remains the dominant broadcaster in the country, with 70 per cent of the prime time TV share this year. Quoting numbers from research firm Kantar Media, … [Read more...] about Holding its own
NHK drama to reach European viewers
Tokyo - The one-off NHK drama presentation Goldfish is to be aired by Swedish national broadcaster Sveriges Television (SVT) following a licensing deal with NHK Enterprises. Goldfish is a small-budget, small-cast drama made by one of NHK’s regional stations. SVT will broadcast Goldfish on December 2 on SVT2 in prime time. Goldfish poetically depicts the bond that forms between two people who are deeply alone. Murata is a gruff, eccentric, and very successful novelist who spent his younger … [Read more...] about NHK drama to reach European viewers
Launch of CA Media
Hong Kong - The Chernin Group announced the formation and launch of CA Media, a company that will strategically build, manage, and operate media, entertainment, and technology businesses throughout Asia. The Chernin Group also announced that Peter Chernin will be chairman of CA Media and Paul Aiello, who along with Chernin is a founding shareholder of the company, will be CEO. Focused initially on China, India, and Indonesia, CA Media aims to capitalize on the compelling growth characteristics … [Read more...] about Launch of CA Media
The Clone debuts in Japan
Miami - The Telemundo Internacional and Globo TV co-production, The Clone premiered in Japan on October 4, becoming the first telenovela to air in HD in Japan. The original story by Gloria Pérez airing on the 15:59 time slot on BS Japan, with an estimated coverage of 30 million households, will also be the longest telenovela to air in Japan, surpassing Ugly Betty with 169 episodes. Xavier Aristimuño, Telemundo Internacional’s VP of sales and business development in Asia said, “The … [Read more...] about The Clone debuts in Japan