Beijing - One year out from the Beijing Olympics, marketing campaigns by the major Games sponsors are galvanizing Chinese consumers. In the latest survey conducted by CSM Media Research, each person polled could recall, on average, 5.5 Olympic promotions. CSM says Coca-Cola is leading the way for Olympics promotion “cut through,” spurred by TV ads fronted by celebrities such as world 110 metres hurdles champion Liu Xiang and US-born Taiwanese singer Pan Wei Bo. “Coca-Cola … [Read more...] about Olympics sponsors awareness peaking in China
broadcaster news
Pearl Research profiles “The Phoenix Generation”
San Francisco – Young adults in China love online gaming and chatting, with girls preferring casual games and buying virtual clothes for their avatars. They’re influenced by Asian movies and international brands, and hip-hop and R&B are growing in popularity. Those are among the findings of a lifestyle study in China by consulting firm Pearl Research, which has coined the term “The Phoenix Generation” to describe the emergence of a 320 million-strong consumer class, aged … [Read more...] about Pearl Research profiles “The Phoenix Generation”
BBC.com goes commercial
London - BBC Worldwide, the BBC’s global commercial subsidiary, will introduce advertising on a new BBC website, bbc.com, for users from outside the United Kingdom. Advertising revenues will be reinvested both in BBC News content and in developing new services for international audiences. Some coin will be used to fund the launch of a Natural History website and to provide access to the BBC’s programme archive Responsibility for the news pages on the site remains with BBC News. BBC … [Read more...] about BBC.com goes commercial
Korea Telecom’s IPTV alliance with Sony seen as a plus for both
London - Korea Telecom’s plan to incorporate its Mega TV IPTV service into the PS3 games console is an innovative move that could be a major boost for Sony as well as driving subscriptions for Mega TV, according to Jonathan Coham, Ovum’s London-based analyst. This partnership challenges the established view that IPTV providers need to own and control the set-top box, and it heralds a much needed strategic transition for service providers, Coham believes. Its success will rely on the … [Read more...] about Korea Telecom’s IPTV alliance with Sony seen as a plus for both
Globo TV trumpets Asian deals
Cannes – Globo TV has unveiled a slew of deals for Asia, the biggest with Indian communication group Sahara One. “Sahara One is going to launch a new channel - probably in December - called Firangi Channel,” explained a Globo TV spokesperson. “The proposal of this new channel is to exhibit the best of international programming in India. We set a volume deal with them for 4 years to provide the best content to the channel with the most famous and brand new telenovelas and … [Read more...] about Globo TV trumpets Asian deals
Singapore and China strengthen media ties
Beijing – The Media Development Authority of Singapore (MDA) and China’s State Administration for Radio, Film and Television (SARFT) have signed 11 out of 17 Memoranda of Understanding (MOU) to facilitate bilateral government cooperation, media research, business projects, and academic exchanges. MDA values the deals at $S33.4 million ($US22.9 million). An MOU aims to facilitate information exchange; co-production of film and TV projects between Chinese and Singaporean companies, and … [Read more...] about Singapore and China strengthen media ties