Beijing – New research from Irdeto that explores consumer viewing patterns and preferences on accessing video content unveiled that 86% of Chinese consumers still watch video content at home but only 15% of the respondents do so on traditional TV with a combined majority of 85% choosing computers, smartphones and tablets as their preferred screens. Also, with close to 60% of respondents saying that they watch videos on-the-go (while commuting, or outside of work, school, or … [Read more...] about Chinese consumers moving away from traditional TV
Bengt Jonsson
2013 Trends in the Pay-Television Industry in Asia-Pacific
Even as pay-TV subscriptions are expected to reach new heights in high-growth Asian markets such as India, Indonesia and China, media piracy continues to be an enduring concern for pay-TV operators across the region. There are various reasons for this. In China, for example, barriers to the market for foreign media operators, especially those from the West, have been exceedingly constricting. Chinese consumers with an appetite for U.S. based content are compelled to turn to illegal programming … [Read more...] about 2013 Trends in the Pay-Television Industry in Asia-Pacific
