Hanoi – Vietnam’s local film and TV industry received a boost as the Government ruled that cinemas and television should show more local films and serials. The recent Decree 96 makes it mandatory for cinemas to screen original Vietnamese language films at least 20% of the time - and 30% of all films and serials shown on TV must be locally made. The ruling was made after a careful study of the film industry and screening of imported films in neighboring countries by the Ministry of … [Read more...] about Vietnam Government wants more local content
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VTC scores EPL goal
Hanoi - Vietnamese cable television channel VTC has bought the exclusive Vietnamese broadcast rights to the English Premier League (EPL), the most popular football league in Vietnam. VTC reached the three-year agreement with ESPN Star Sports – the owner of exclusive broadcast rights of EPL across Asia – and will begin the EPL broadcasts August 10. VTC can air live coverage of 200 EPL matches, weekly football highlights and also the rights to magazine coverage. Exclusive EPL rights … [Read more...] about VTC scores EPL goal
Bloomberg Television’s news airs on Ho Chi Minh Television’s HTV7
Ho Chi Minh- Bloomberg Television’s news segment started airing on July 9 on Ho Chi Minh Television’s HTV7 in a programming co-operation which also involves technology conglomerate FTP and content distribution and production house Q.net. Bloomberg Television provides summaries of global and regional business and financial news as well as clips of key interviews, which are versioned into Vietnamese and incorporated by Q.net into a 10-minute segment which broadcasts daily at 6:00 p.m. … [Read more...] about Bloomberg Television’s news airs on Ho Chi Minh Television’s HTV7
Media Prima increases viewing share and mops up rest of 8TV
Malaysia’s dominant broadcaster Media Prima Berhad (MPB) is acquiring the 20% of 8TV it doesn’t own for RM20 million (US$5.8 million) as it benefits from a 10%-15% surge in sales this year. The aggregate audience share of MPB’s four stations grew to 54% in Q1 2007 vs 50% at the end of last year, ahead of public broadcaster RTM’s two channels (17%) and pay-TV operator ASTRO (29%). Media Partners Asia attributed the increase to improved content led by local dramas and … [Read more...] about Media Prima increases viewing share and mops up rest of 8TV
Baseball boosts Chunghwa Telecom’s IPTV service
Taiwan’s Chunghwa Telecom (CHT) reported subscriber numbers for its IPTV service jumped by 17% to more than 300,000 since it launched live broadcasts of Major League Baseball at the end of April. However CHT has revised its year-end subs target down to 515,000 from 580,000 as it continues to lag rival cable TV operators in content carriage and acquisition, according to Media Partners Asia. CHT is also testing an IPTV system from Microsoft with 1,000 users and will expand the trial to about … [Read more...] about Baseball boosts Chunghwa Telecom’s IPTV service
Thai TV ad spend down 3.2% in six months to June 2007
Bangkok – Thailand’s TV industry faced a 3.22% fall in advertising spending in the six months to June to 25.45 billion baht (US$748.59 million) from 26.299 billion baht ($773.5 million) for the same period last year. Neilsen Media Research data released July 11 also showed TV’s share of ad spend fell to 58.37% from 60.03% over the same time. June’s monthly data revealed Thailand’s troubled political climate and uncertainties over the past year, where TV ad spend … [Read more...] about Thai TV ad spend down 3.2% in six months to June 2007