For most media agencies there is no doubt that TV remains the most effective way to reach a large audience quickly and cost effectively. In a fragmented advertising world, across multiple countries, languages and media options, utilizing the highly targeted benefits of subscription TV has been, up until now, a rather complicated play across Asia. With over 315 million higher income homes in the region now receiving 24 hour subscription TV, the industry has at last come of age, available in … [Read more...] about CASBAA goes on the ATAC