Since the start of the pandemic, the audience's consumption pattern has transitioned drastically, with more people turning to their smartphones to watch movies as theatres have taken a hit. This has prodded the digital landscape to pick up faster and streaming platforms across the world to acquire a fresh audience base. To bring these changes to light and platform an insightful discussion, the Asia Society, Southern California, the leading educational organization dedicated to promoting … [Read more...] about Applause Entertainment CEO talks about the transition from cinemas to smartphones at the US-Asia Entertainment Summit