To celebrate the new season of one of its most successful series, Ice Road Truckers (IRT), HISTORY has partnered with Arctic Glacier to introduce IRT Ice – the first ever co-branded line of ice exclusively from Arctic Glacier. Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to … [Read more...] about HISTORY partners Arctic Glacier to celebrate new season of Ice Road Truckers