Hong Kong - Digital broadcasting has commenced in Hong Kong with digital terrestrial television (DTT) services officially launched by free-to-air broadcasters Television Broadcasts Ltd. (TVB) and Asia Television Ltd. (ATV) on Dec 31, 2007. The initial launch serves up to half of Hong Kong's population, covering areas in Kowloon, north Hong Kong Island, part of Sha Tin and east Lantau Island. ATV and TVB are simulcasting their existing four TV channels in digital format, and will launch new free … [Read more...] about Hong Kong goes digital
Channel: Platforms
Eu Yan Sang launches integrated marketing campaign on NGC
Singapore - Eu Yan Sang, a company specializing in traditional Chinese medicine (TCM) has launched an integrated marketing campaign on National Geographic Channel to showcase the heritage of TCM and the secrets behind the ancient practice. The on-air campaign on National Geographic Channel potentially reaches 6 million households across Asia, Australia and New Zealand. Vignettes have been produced to tell the story of the historic development of TCM. Tracing the evolution of the Eu Yan Sang … [Read more...] about Eu Yan Sang launches integrated marketing campaign on NGC
Soundbuzz and Exploit Technologies offer high fidelity music online
Singapore - Soundbuzz, an online and mobile music company, has launched Asia's first online store to offer high fidelity songs with technology support from Exploit Technologies. The store utilizes the Scalable-to-Lossless (SLS) technology to allow consumers to purchase a standard quality song, and then 'top up' to receive a high audio fidelity (lossless) version of the song at a later date. Consumers can also synchronize the purchased music to mobile handsets. Standard quality files (256 kbps) … [Read more...] about Soundbuzz and Exploit Technologies offer high fidelity music online
Hong Kong goes digital
Hong Kong - Digital broadcasting has commenced in Hong Kong with digital terrestrial television (DTT) service officially launched by free-to-air broadcasters Television Broadcasts Ltd. (TVB) and Asia Television Ltd. (ATV) on 31 Dec 2007. Hong Kong SAR’s Chief Executive Donald Tsang, Secretary for Commerce & Economic Development Frederick Ma, Permanent Secretary for Commerce & Economic Development Rita Lau and representatives of Hong Kong's two TV stations officiated the launch. The initial … [Read more...] about Hong Kong goes digital
User experience and content key to mobile TV adoption in Asia
Hong Kong - Mobile TV can be a 'huge' revenue source for network operators, TV content owners, technology services providers and advertising agencies, although user experience and content remain as the two major challenges before mass consumer adoption of mobile TV services. That's according to 40 senior representatives from content owners, mobile communications carriers and service providers in attendance at the Mobile TV CXO Summit, jointly organized by the Cable & Satellite Broadcasting … [Read more...] about User experience and content key to mobile TV adoption in Asia
Cisco unveils IPTV strategy for Asia Pacific
Singapore – The IPTV World Forum Asia 2007, held Dec. 5-7 in Singapore, saw Cisco announce its strategy for the delivery of end-to-end Internet Protocol television (IPTV) solutions in Asia Pacific. “Cisco is perhaps the only technology vendor today who can provide the products, solutions, applications and expertise to help operators deliver a ‘Connected Life’ experience for consumers. We’ve brought that capability to Asia Pacific and have started to engage with … [Read more...] about Cisco unveils IPTV strategy for Asia Pacific
