Billed as the most strongly contested, and newest, category in the CASBAA TV Advertising Awards 2007, the Best Integrated Campaign award went to Samsung HD’s ‘Redefining the Beauty of the World’ Campaign on National Geographic Channel (NGC HD). Aimed at introducing the advantages of High Definition, the regional campaign leveraged on the launch of NGC HD. A series of on-air vignettes and Samsung HD television spots allowed audiences to enjoy the Beauty of the World in HD and … [Read more...] about Integrated expectations
Channel: Platforms
Crowning glory
“Asia is a big continent. In reality, Asia is comprised of non-homogeneous markets with unique and distinctively different cultures and languages. A case in point on the complexity of marketing in Asia is simply to consider the different spoken languages of China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, Korea and Japan.” One of the biggest challenges in branding, says Gunson, is being able to consistently deliver a coherent message across the … [Read more...] about Crowning glory
Global Mediacom and Nokia Siemens Network partner for DVB-H mobile TV service in Indonesia
Nokia Siemens Networks, provider of business solutions including professional services, mobile technology and innovations; and Global Mediacom, an integrated media, broadcast, entertainment, and telecommunications group in Indonesia, are partnering to launch a commercial broadcast Digital Video Broadcast-Handheld (DVB-H) mobile TV service in Indonesia in the first half of 2008. Scheduled to debut in Jabodetabek region in the first half of 2008, the service sees Nokia Siemens Networks Indonesia … [Read more...] about Global Mediacom and Nokia Siemens Network partner for DVB-H mobile TV service in Indonesia
MEASAT expands service to Africa with AFRICASAT-1
Kuala Lumpur – MEASAT Satellite Systems Sdn Bhd has expanded its satellite network into Africa with the commissioning of the AFRICASAT-1 satellite at the 46.0E orbital location. Paul Brown-Kenyon, COO, MEASAT, said, “While we have been able to serve customers in Eastern Africa from MEASAT-3, AFRICASAT-1 will enable MEASAT to serve the whole of this fast growing and dynamic region of the world, providing connectivity for the region to key European teleports.” Operating in … [Read more...] about MEASAT expands service to Africa with AFRICASAT-1
MediaCorp and M1 to offer mobile TV trial service in 2008
Singapore - MediaCorp and mobile service provider M1 are partnering to launch a consumer trial for a mobile TV service in Singapore. Based on the Digital Video Broadcasting - Handheld (DVBH) technology, the trial service is planned for a mid-2008 launch, subject to regulatory approval. An invitation to tender has been issued to vendors to submit proposals for mobile TV infrastructure and devices, including a trial service. The proposed service follows the Memorandum of Understanding signed … [Read more...] about MediaCorp and M1 to offer mobile TV trial service in 2008
SPE Networks-Asia names Jack Lim as VP, Ad Sales & Marketing, ups Gregory Ho as VP & GM, Animax Asia
Singapore – SPE Networks-Asia in expanding from two to six channel brands including AXN Asia, Animax Asia, Sony Entertainment Television (SET), AXN Beyond, PIX and PIX Thriller, has announced changes to its senior management. Jack Lim has been appointed as Vice President, Advertising Sales and Marketing to be responsible for ad sales revenue growth, replacing Gregory Ho who has been upped to Vice President and General Manager, Animax Asia. Lim will drive advertising and sponsorship revenue … [Read more...] about SPE Networks-Asia names Jack Lim as VP, Ad Sales & Marketing, ups Gregory Ho as VP & GM, Animax Asia
