Singapore - AETN All Asia Networks (AAAN) has appointed SPE Networks - Asia (SPENA) as regional ad sales representative across Southeast Asia, Hong Kong and Taiwan for HISTORY, The Biography Channel, Crime & Investigation Network and HISTORY HD. Louis Boswell, GM of AAAN said, "As our distribution matures, regional ad sales is becoming a very important part of our business. I am delighted that one of the best advertising sales organisations in the region will be representing us, and we look … [Read more...] about AAAN appoints SPENA as regional ad sales representative
Channel: Genre
MyChinaChannel (Singapore) partners with SDI Media Group
Hong Kong - SDI Media and MyChinaChannel (Singapore) announced that it has signed a strategic alliance agreement to jointly market relevant quality infotainment content about China to the world. The contents will be distributed globally targeting at non-Chinese and overseas Chinese audiences who wish to know China better. MyChinaChannel will aggregate, produce and repackage infotainment content about China. With this alliance, MyChinaChannel distribution business will leverage on SDI Media's … [Read more...] about MyChinaChannel (Singapore) partners with SDI Media Group
International distributors to distribute Channel NewsAsia’s HD programmes
Cannes, MIPTV - Independent distributors have acquired a slate of HD Asian programmes produced by MediaCorp's regional news network, Channel NewsAsia, for international distribution. A total of 17 hours of programmes will get worldwide representation by international distributors, Looking Glass International, Electric Sky and ID Distribution. The series of programmes are Rivers of our time (6 episodes x 30 min), a documentary on rivers in Asia and the intricate relationship between the rivers … [Read more...] about International distributors to distribute Channel NewsAsia’s HD programmes
MDA, Net Leader Holdings and Gobi Partners launch call for content proposals
MIPTV, Cannes - The Media Development Authority of Singapore (MDA), Singapore’s Net Leader Holdings Private Limited (NL Holdings) and Chinabased Gobi Partners announced a joint call for proposals from Singapore producers in collaboration with Asian partners to co-produce original content for international distribution. The programmes will be acquired for broadcast on NL Holdings’ satellite TV channel, YR Asia Satellite TV, which NL Holdings owns and manages. The channel is currently … [Read more...] about MDA, Net Leader Holdings and Gobi Partners launch call for content proposals
AAAN appoints SPENA as regional ad sales representative
Singapore - AETN All Asia Networks (AAAN) has appointed SPE Networks – Asia (SPENA) as regional ad sales representative across Southeast Asia, Hong Kong and Taiwan for HISTORY, The Biography Channel, Crime & Investigation Network and HISTORY HD. Louis Boswell, GM of AAAN said, “As our distribution matures, regional ad sales is becoming a very important part of our business. I am delighted that one of the best advertising sales organisations in the region will be representing us, and … [Read more...] about AAAN appoints SPENA as regional ad sales representative
To JV or not JV – that is the question…
As is the case with many topics, off the record discussion about joint venture strategy in-market proved much more interesting than the party line toed by many executives in their official responses. Obviously no-one can admit to having used a joint venture partnership as a short-term entry strategy, to get a foot in the door until the brand gains traction. Similarly no-one wants to bad-mouth an existing joint venture partner, even if it’s well-known to be an unhappy union and even if, in … [Read more...] about To JV or not JV – that is the question…