New York – CBS Consumer Products has appointed FremantleMedia Enterprises (FME) as its exclusive licensing agency for Australia and New Zealand. FME will build merchandising programs for CBS’s signature brands including current franchises Star Trek and Australia’s Next Top Model and classic library properties such as Happy Days, Brady Bunch and Beverly Hills 90210. Liz Kalodner, Executive Vice President and GM for CBS Consumer Products said, “The new partnership will … [Read more...] about FME named as CBS Consumer Products’ exclusive licensing agent Down Under
Channel: Content
Rule-breaking the PCCW way
In a presentation as packed as the auditorium, PCCW CTO Paul Berriman shared updates on all four segments of the quad-play. He said there is continued line gain for PCCW Fixed Line, with market share returned to 68%. Broadband lines are up 18% year-on-year, with churn halved and ARPU maintained through the netvigator, nowTV and moov services. The nowTV pay-TV service now boasts 850,000 subscribers, up 35% y-o-y, with an HD service launched. And, with over 950,000 mobile customers, Berriman said … [Read more...] about Rule-breaking the PCCW way
Pitch perfect
Worldwide growth in new media platforms including the Internet, 3G and mobile TV technologies, as well as IPTV and VOD services, has driven service providers to increasingly seek content to cater to consumption supplementary to ‘traditional’ media consumption - which has continued to grow year-on-year. To address the growing interest in cross-platform content, Asia Television Forum’s (ATF) Animation SuperPitch and Asian SuperPitch events were combined and re-engineered late … [Read more...] about Pitch perfect
Integrated expectations
Billed as the most strongly contested, and newest, category in the CASBAA TV Advertising Awards 2007, the Best Integrated Campaign award went to Samsung HD’s ‘Redefining the Beauty of the World’ Campaign on National Geographic Channel (NGC HD). Aimed at introducing the advantages of High Definition, the regional campaign leveraged on the launch of NGC HD. A series of on-air vignettes and Samsung HD television spots allowed audiences to enjoy the Beauty of the World in HD and … [Read more...] about Integrated expectations
TV versus the ‘networkers’
Across the Asia Pacific region, the TV industry is experiencing differing fortunes by market, driven by increased media fragmentation in more developed markets and attractive costs of entry in less developed. From the 2007 ‘This Year Next Year’ report by GroupM, TV’s share of measured media is set to increase further in China, Indonesia and the Phillippines, while it is forecast to decline in places like Singapore, Taiwan, Australia and Hong Kong. Where media fragmentation is … [Read more...] about TV versus the ‘networkers’
The rise and rise of MNC
Indonesia’s net advertising revenue in 2006 was over US$1.1billion, of which around 70% (US$775million) was spent on TV advertising and 30% on print. And predictions indicate that both TV and print advertising will rise by 15% annually over the next three years. This is especially good news for Indonesia’s largest media company MNC, which derives around 95% of its revenues from advertising. MNC owns free-toair TV networks RCTI, TPI and Global TV, which according to AGB Nielsen … [Read more...] about The rise and rise of MNC