Globo TV International has appointed Tatiana Peres as sales executive for Europe, Middle East, and Africa (EMEA). She joins Marcelo Mattar and Victor Teixeira in the regional sales team. Peres manages sales of TV Globo’s content for markets in Africa, the Middle East, Scandinavia, and Benelux which includes Belgium, Netherlands and Luxembourg, in a portfolio that combines both mature and developing markets. Peres had collaborated previously with TV Globo’s international division, … [Read more...] about Globo TV International appoints Tatian Peres as sales executive, EMEA
Channel: Content
Man Shu Sum to head Mark Burnett Productions Asia as CEO
Singapore – Man Shu Sum will join Mark Burnett Productions Asia as chief executive officer, and will leave his position of director of strategic relations at the Media Development Authority (MDA) of Singapore and director of Singapore Film Commission (SFC). He leaves MDA on May 14, 2008, but will remain as a board member of the SFC. To remain based in Singapore, Man will lead Mark Burnett Productions Asia in producing reality shows, game shows, formats and scripted dramas, with a focus on … [Read more...] about Man Shu Sum to head Mark Burnett Productions Asia as CEO
Disney rings the bell for mobile
It's a December day in Loyang, and the rain is hitting the roof so hard the crew is worrying it will be audible on the recording. But the brightly-coloured set and cheery personalities of the young cast form a very welcome contrast to the monsoon raging outside. And the Singapore version of format As the Bell Rings is to be Disney Channel Southeast Asia’s first made-for-mobile production. A short-form, live action series, it launches March 2008 on StarHub’s Disney Mobile Xtra service … [Read more...] about Disney rings the bell for mobile
Local strategy – global business
Since their arrival in Asia over a decade ago, it’s no secret that international networks have been localizing feeds, channels and content to please affiliates, as well as to attract both viewers and advertising dollars. But one thing that became apparent was that even executives with a pan-regional marketing remit did not necessarily command a regional budget, and often needed to seek approval from in-market marketing heads to release country-specific funds. This made selling whole-region … [Read more...] about Local strategy – global business
India in focus
In the continued proliferation of new satellite TV channels and increasing competition from several other ‘screens’ be they Internet, mobile phones or outdoor, TV as a mass medium in India is being challenged to brace itself for future. The role of TV in the overall communication strategy remains as critical as ever before. Especially considering the fact India has 219million households with 112million TV homes (64million color TV homes and 68million homes have access to cable and … [Read more...] about India in focus
The start-up upstarts
NBC Universal (NBCU) are finally set to deliver on their promise of new channels, with general entertainment Universal Channel, Sci-Fi and 13th Street slated for roll-out in the second quarter of 2008. The hold-up thus far is believed to have stemmed from the internal tussle for content between the proposed channels and NBCU’s (estimated US$8billion) syndication business. Indeed it will be interesting to see the new channels’ programming line-up given that many of NBCU’s most … [Read more...] about The start-up upstarts