Gaming, be it online, via mobile, console, PC, handheld, or most any other platform, is a business that looks set to surge apace for some time to come. As that growth represents boundless opportunities to the games industry, an array of new and interesting propositions are also being presented to a TV industry constantly on the lookout for fresh concepts and content. The money-making potential for gaming is evident from market research data provided by Electronic Arts (EA). The games developer … [Read more...] about Game-show’s new meaning
Channel: Companies
Local strategy – global business
Since their arrival in Asia over a decade ago, it’s no secret that international networks have been localizing feeds, channels and content to please affiliates, as well as to attract both viewers and advertising dollars. But one thing that became apparent was that even executives with a pan-regional marketing remit did not necessarily command a regional budget, and often needed to seek approval from in-market marketing heads to release country-specific funds. This made selling whole-region … [Read more...] about Local strategy – global business
High hopes for Hindi GE
Back in the late 1980’s, Sunday mornings used the see the streets of India seem strangely deserted. It was an era, in which audiences across all age-groups, would be at home practically glued to their TV screens watching a weekly show based on the great Indian epic Ramayan. The series’ home channel, state-run Doordarshan, used to reign supreme in the absence of any competition from DTH satellite TV. Fast forward to 2008 and Ramayan is back on air. But a lot has changed in the last … [Read more...] about High hopes for Hindi GE
Class monitor
Imagine a typical Tuesday morning in New Jersey, as 9.30am sees suburban families tuning into Disney Channel to watch Handy Manny and his talking tools. What they got May 2, 2007 however, was hardcore pornography; a blunder for which cable company Comcast accepted responsibility. And it’s companies like Pixelmetrix that help prevent such blunders, without having to rely upon human monitoring of multi-channels on multiple screens – ensuring certain channels, like adult fare, are blank … [Read more...] about Class monitor
Strategic alliances abound in India
2008 has seen newly-signed strategic alliances between NBC Universal, Inc. (NBCU) and New Delhi Television Ltd (NDTV), and between Turner International and Alva Brothers. These follow similar deals over the last couple of years joining Walt Disney Television International with United Home Entertainment Ltd / UTV Software Communications; Sony Entertainment Television (SET) with Sri Adhikari Brothers Television Network; and Star Group with Balaji Telefilms Ltd. Majority of the deals have a similar … [Read more...] about Strategic alliances abound in India
Disney rings the bell for mobile
It's a December day in Loyang, and the rain is hitting the roof so hard the crew is worrying it will be audible on the recording. But the brightly-coloured set and cheery personalities of the young cast form a very welcome contrast to the monsoon raging outside. And the Singapore version of format As the Bell Rings is to be Disney Channel Southeast Asia’s first made-for-mobile production. A short-form, live action series, it launches March 2008 on StarHub’s Disney Mobile Xtra service … [Read more...] about Disney rings the bell for mobile