New Zealand - Television New Zealand (TVNZ) has acknowledged an advertising revenue loss and is taking steps to cut US$12.5 million from its budget. The public broadcaster said that even though it produced profits for a half-year result, the impact of the global economic recession caused changes in market trends and the willingness of advertisers to spend on advertising. TVNZ has said that the current revenues are about 10 percent below budget - an average annual shortfall of US$15 million. CEO … [Read more...] about TVNZ hit by advertising loss
Channel: Broadcaster
Ad slump’s impact on Indian TV
World advertising spending is expected to reach US$490.5 billion dollars in 2009, according to Zenith Optimedia, slightly down from $491.6 billion in 2008. Whatever the final numbers there is no hiding from the fact that the global ad market is in the middle of a downturn that began in the third quarter of 2008 and has continued to worsen into early 2009. TV however, tends to perform relatively well in a shrinking ad market. Zenith points out that in the previous two downturns (in 1991-1992 and … [Read more...] about Ad slump’s impact on Indian TV
Survival of the fittest
The first thing Jeff Cressall does in the mornings these days is reach for his BlackBerry and look at updates of the Dow Jones Index. The Asia-Pacific president of Universal McCann confesses to have never been so interested in the movements of the financial markets. Two of his biggest US-based clients, Microsoft and MasterCard (which with its ‘priceless’ ad campaign has encouraged consumers to spend more for over a decade) have responded to the economic downturn by dramatically … [Read more...] about Survival of the fittest
Broadcast’s metamorphosis
Across Asia, the digitisation of visual/screen-based entertainment is at the epicentre of a wave of change in viewer behaviour. An ever-broadening range of digital viewing options - including cable TV, direct-to-home (DTH) satellite, IPTV, terrestrial television and mobile TV - are vying for viewer attention, presenting both challenges and opportunities for industry stakeholders who will need to adapt in the year ahead. Modern consumers, particularly the Asian youth market, demand a different … [Read more...] about Broadcast’s metamorphosis
SPONGEBOB SQUAREPANTS’ strong return to CCTV
Beijing/Hong Kong - Nickelodeon's animated series SPONGEBOB SQUAREPANTS made a strong comeback to China Central Television (CCTV) Kids Channel ranking as No. 1 across all children/teenage programs/channels in 15 key cities reaching 20.5 million of home viewers. Telecast across CCTV kids channels since 25 December 2008 at 9pm, SPONGEBOB SQUAREPANTS bowled-out all cartoon programs, finishing No. 1 among kids aged 4 -14 (according to CSM Media Research, 25 December 2008 - 4 February 2009). 45 per … [Read more...] about SPONGEBOB SQUAREPANTS’ strong return to CCTV
ESS appoints new EVP for Programming & Production
Singapore - ESPN STAR Sports (ESS) announced the appointment of Craig Dobbs as executive vice-president, programming & production. In this newly-created position, Dobbs will oversee and spearhead all production and programming efforts across the broadcaster's regional networks. Dobbs has over 26 years of experience in the media industry across various functions including production, programming and content acquisition. He began his career in production and spent the next 15 years with Australian … [Read more...] about ESS appoints new EVP for Programming & Production