For almost as long as pay-TV has existed in the Asia Pacific region, cable and satellite networks have bemoaned that their audience share is much higher than their slice of the advertising revenue pie. While the topic remains high on the agenda at the Cable and Satellite Broadcasters Association of Asia (CASBAA), networks in the region have been getting creative with their advertising solutions, partnering with their clients on content-led campaigns. Al Jazeera is one such broadcaster; Hedi … [Read more...] about Al Jazeera’s content-led solutions
Channel: Broadcaster
Philippine broadcasters poised for digital growth
The Philippines’ biggest broadcasting networks are busy upgrading their facilities to be able to deploy DTV services. ABS-CBN Broadcasting Corporation reportedly allotted one billion pesos (US$20 million) for the operation of a DTV broadcast facility. Since free-to-air (FTA) remains the dominant platform in the Philippines, it only makes sense to invest in upgrading FTA infrastructure to enable DTV deployment. Meanwhile, rival broadcaster GMA Network is also preparing to rollout DTV … [Read more...] about Philippine broadcasters poised for digital growth
GMA7 posts double-digit gains in TV advertising load
Manila - Listed GMA Network posted double-digit increase of 16.3% in TV advertising minutes in March 2009 compared to the same month last year, based upon data from Nielsen Company Philippines, in a report filed to the Securities and Exchange Commission. According to the same data, GMA say that rival ABS-CBN dropped 16.6% in TV advertising March 2009 compared to March 2008. And quoted by GMA's own news channels, GMANews.TV, GMA Network Inc's chairman, president, and chief executive officer … [Read more...] about GMA7 posts double-digit gains in TV advertising load
China government replaces Head of CCTV
Beijing - China's government announced it is replacing the head of China Central Television (CCTV), three months after a fire destroyed part of CCTV's new headquarters in Beijing. In a brief report, state-run Xinhua news agency said 61-year-old Zhao Huayong is being replaced because he had reached retirement age. It said Zhao is being succeeded by top propaganda official Jiao Li, vice minister of the publicity department of the Communist Party's Central Committee. Jiao was previously propaganda … [Read more...] about China government replaces Head of CCTV
MTV Networks International appoints MD, MTV Networks China & Chief Representative of Viacom Asia in China
Beijing/Singapore - MTV Networks International has appointed Mei Yan to the position of managing director, MTV Networks China and chief representative of Viacom Asia Inc in China. Based in Beijing, Mei will report to Indra Suharjono, executive vice president and managing director, MTV Networks Southeast Asia and Greater China. Mei will be responsible for overseeing operations of MTV Networks' business in China including the 24-hour MTV China in Guangdong, Nickelodeon and all of its brand … [Read more...] about MTV Networks International appoints MD, MTV Networks China & Chief Representative of Viacom Asia in China
PacMan packs a ratings punch – TNS
Manila - Unsurprisingly, Manny Pacquiao's two round defeat of Briton Ricky Hatton on 3 May 2009 was the most-watched TV programme among national households in the Philippines according to Taylor Nelson Sofres (TNS). GMA-7's delayed telecast of the IBO light-welterweight world title boxing match captured 41.9 percent of viewers to lead the ratings race. Rival network ABS-CBN counter-programmed with the Philippine TV premiere of Shake, Rattle & Roll 9 and One More Chance - which rated second and … [Read more...] about PacMan packs a ratings punch – TNS