Although Singapore began testing the water with digital television (DTV) broadcasting nearly ten years ago, today the country remains predominantly an analogue market. As the country now looks to the future with renewed vigour, it is apparent that a full transition to digital terrestrial broadcasting will require an innovative network design to meet the specific requirements of this island state. Currently, Singapore’s national broadcaster, MediaCorp, is the sole provider of free-to-air … [Read more...] about First steps into DTV future
Channel: Broadcaster
Holding its own
The attraction of watching TV on demand and enjoying the same American drama serials the next day have caught the attention of Singapore’s television buffs in 2010, but couch potatoes’ long-held interest in linear, free-to-air programming still appears strong. MediaCorp, the country’s sole free-to-air TV broadcaster, said it remains the dominant broadcaster in the country, with 70 per cent of the prime time TV share this year. Quoting numbers from research firm Kantar Media, … [Read more...] about Holding its own
Safety in numbers
The term co-production is by no means a new concept. For decades it was how filmmakers worked; pulling resources – for instance, one doing the production work, another doing post – to get a film from the can to the screen. Some of the earliest such productions were the classic Spaghetti Westerns from the 60s, usually produced and directed by Italians with backing from Spanish, French and in some cases German producers. The genre – although going stale by the late 70s – … [Read more...] about Safety in numbers
Freeform
Patrick Schult is responsible for Asian development for the global production company as well as rolling out established Fremantle formats such as Idol and Got Talent in the region. Previously, he was senior Vice President in Europe, looking after development and sales in France, Italy, Spain and Portugal. Schult has also worked at Pearson Television and Australia’s Grundy Entertainment. Television Asia Plus gets the low-down on how Fremantle has fared in this challenging but exciting year … [Read more...] about Freeform
Brand-new reality
Branded content made its foray into television during the U.S soap operas of the 1930s, but today it is much more sophisticated thanks to a rapidly shifting digital world, advertisers’ desire to engage with an increasingly fragmented audience and their enthusiasm for reality TV. While still highly effective, it is becoming barely enough these days to just air a television commercial (TVC) in the hope viewers see, and more importantly connect, with it. The rise of personal video recorders … [Read more...] about Brand-new reality
First steps into DTV future
Although Singapore began testing the water with digital television (DTV) broadcasting nearly ten years ago, today the country remains predominantly an analogue market. As the country now looks to the future with renewed vigour, it is apparent that a full transition to digital terrestrial broadcasting will require an innovative network design to meet the specific requirements of this island state. Currently, Singapore’s national broadcaster, MediaCorp, is the sole provider of free-to-air … [Read more...] about First steps into DTV future