Singapore – ESPN Star Sports (ESS) and Infront Sports & Media announced has formed a rights agreement to broadcast the SBK Superbike World Championships across Asia for the remainder of the 2010 season. According to ESS the television broadcast agreement includes live and delayed races as well as race highlights and will reach Superbike fans across the region including China, Hong Kong, Indonesia, Singapore and Thailand. Stephan Herth, Infront’s executive director of summer sports said, “The agreement with ESPN STAR Sports further increases the oureach of the most exciting motorbike action available in Asia. It will benefit the manufacturers, teams and all commercial partners.” The broadcast of the SBK Superbike World Championships began with the round held in Kyalami, South Africa on 14 – 16 May.
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