Astro Entertainment Sdn Bhd (AESB) and Endemol Asia Ltd announced they are forming a joint venture in Malaysia for the creation and development of new programming for the local market. Through the joint venture, both Endemol and AESB will work together to create and deliver premium local content to all Malaysian viewers including those on Free To Air. The joint venture will have access to Endemol’s global portfolio and will aim to partner with all local broadcasters. It will also develop local content with strong Malaysian values and cultural heritage that can be brought to the global market. This will include drama, entertainment, reality TV and game shows. Senior appointments are expected to be made soon including the role of Managing Director, which in the meantime is being fulfilled by Arjen van Mierlo, Endemol’s CEO of Asian Operations.
Ad – Before Content
Related Articles
- PlayBox Neo to Promote Latest Smart Media Playout Innovations at CABSAT 2024
- Xilam Animation Assembles European Broadcasters for Piggy Builders
- News5 welcomes Andrei Felix as part of their roster of Frontline newscasters
- Channel 4 reveal a first look trailer for Spacey Unmasked
- Calrec scoops third Argo win with NAB Show Product of the Year 2024 Award for tailored version of Argo S
- CBC launches new Spring/Summer 2024 podcast slate