Youth-skewing multimedia outfit Vice Media has launched a YouTube channel featuring investigative journalism and documentaries aimed at women which cover the stories about sex, politics and culture that mainstream media ignores.

The brand’s editor-in-chief is Tracie Egan Morrissey, who previously worked at Gawker Media’s feminist site Jezebel and will include a website featuring longform articles.

It joins other Vice-operated channels such as Noisey, which covers alternative music; Munchies, which specialises in food; and Thump, which deals with electronic music, on YouTube.

Vice Media appointed Alex Miller as global head of content to take charge of its website and online video channels earlier this year. The firm, which began as a magazine in Montreal in the 1990s and is currently valued at around US$2.5bn, is due to launch its own TV channel with Canadian broadcast giant Rogers Communications this year. Meanwhile, its self-titled factual series on HBO in the US is due to enter its fourth season in 2016. Topics it has covered include the Nigerian oil industry, political assassinations in the Philippines and basketball star Dennis Rodman travelling to North Korea.