Mumbai – BIG CBS Networks Pvt. Ltd., the joint venture between India’s multi-media conglomerate Reliance Broadcast Network Ltd. and the leading supplier of US programming to the international marketplace, CBS Studios International, announced the launch of BIG CBS Prime, the first channel from its recently announced three channel bouquet. The much awaited premium English General Entertainment Channel will hit television screens across India this November. Along with its launch announcement, BIG CBS Prime unveiled nine of the mega blockbuster shows that India can look forward to on the Channel and the FPC (Fixed Programming Chart) for launch. The channel will draw from CBS’s vast program library, which contains over 70,000 hours of content, with shows including some of the latest US sensations such as The Defenders and Blue Bloods, and fresh seasons of NCIS, Survivor, CSI: Crime Scene Investigation, Rachael Ray, Judge Judy, Frasier, The Insider and Entertainment Tonight. The launch of BIG CBS Prime marks a revolution in English television entertainment in India, with top international shows being telecast almost concurrent to the US broadcast. BIG CBS Prime’s carefully crafted fixed point chart, for the 18-34 year old English entertainment seeking audiences, promises to work excellently for India. BIG CBS will open with some of the hottest new chart toppers from US. BIG CBS Prime will be a paid channel distributed on a network of digital and analog platforms.
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