Beijing – Discovery Channel and China’s State Council Information Office (SCIO) announced the launch of China Imagica, a three-year joint production initiative. The initiative aims to produce documentaries that will showcase the China’s many unique aspects including her people, places, and things of ‘magical interest’. The first two documentaries of the initiative, China’s Man Made Marvels: Ancient Beijing and Man Made Marvels: Rebuilding Sichuan, are scheduled to commence shooting soon and will premiere on Discovery Channel in the second quarter of 2011. A third programme, China, one of Discovery’s first series to be produced in 3D, will premiere on Discovery’s 3D channel next year. Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific (DNAP), said, “With its amazing history and culture, the possibilities for documentary content in China are endless. Adding to China’s many firsts in today’s technological and engineering achievements, we will be producing our first 3D series as part of the China Imagica initiative. We are pleased to partner with SCIO to tell these intriguing stories and provide our viewers all over the world with a window to the wonders of China.” As part of the initiative, Discovery’s award-winning producers along with world-renowned filmmakers will conduct talks and workshops to provide guidance to the filmmakers and production companies involved in the documentaries. Discovery’s resources and expertise will also be made available to Chinese documentary directors and producers so that they are able to gain hands-on practical experience, underscoring Discovery’s commitment to helping develop China’s documentary filmmaking industry and uncovering local talent.
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