To celebrate the new season of one of its most successful series, Ice Road Truckers (IRT), HISTORY has partnered with Arctic Glacier to introduce IRT Ice – the first ever co-branded line of ice exclusively from Arctic Glacier. 

Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to promote a consumer sweepstakes for a chance to win a 55-inch LED television.

IRT star Hugh Rowland recently was at Times Square to make the first delivery of IRT Ice to the Walgreens store at 42nd and Broadway. As part of the special delivery, the Arctic Glacier special effects team turned Times Square into a winter scene, complete with an IRT Ice delivery truck, more than 20 tons of snow, an ice road and ice sculptures.