Hong Kong – Celestial Movies, the premiere Chinese movie channel with the widest distribution across Asia and beyond, has rolled out a summer campaign called Celestial Superstar Club with two months of premieres featuring the latest Chinese blockbusters and biggest superstars in July and August.
Kicking off with Let the Bullets Fly starring Chow Yun Fat, Jiang Wen and Ge You, Celestial Superstar Club will feature Chinese movie superstars in their most recent hits including several first and exclusive premieres of blockbusters released in late-2011 and early-2012. Tsui Hark’s Flying Swords of Dragon Gate starring Jet Li and Zhou Xun will also make its exclusive TV premiere in July.
In August, Celestial Movies will debut The Great Magician, Beginning of The Great Revival, The Viral Factor, 1911, Overheard 2 and The Sorcerer and the White Snake.
The two-month long Celestial Superstar Club will be supported by a regional marketing campaign in Malaysia, Singapore and Indonesia which includes TVC, print, radio, OOH, and digital and social media.
Ofanny Choi, EVP, TV Networks at Celestial Tiger Entertainment commented, “The launch of the Celestial Superstar Club signifies our uncompromising commitment to provide Celestial Movies’ subscribers with the latest and greatest Chinese blockbusters featuring their favorite stars.”
