Singapore – comScore, Inc. announced the introduction of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. comScore’s online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors.
comScore Video Metrix is now available in 12 markets in the Asia–Pacific region and 25 individual markets worldwide.
“Online video viewing has become a leading pastime for the majority of today’s online consumers, presenting new opportunities for content providers and advertisers to reach their key audiences with engaging content,” said Joe Nguyen, comScore SVP for Asia-Pacific. “comScore Video Metrix provides the viewer insights and competitive intelligence that publishers, advertisers and their agencies need to make smart investments in the online video space.”
According to the research agency, across the Asia-Pacific region, video viewing penetration ranged from 66.9 percent in Indonesia to a high of 89.8 percent in Vietnam, as both broadband access and content availability factored into online video viewing adoption.
Vietnam (89.8 percent reach), Hong Kong (88.7 percent reach), Singapore (84.5 percent reach), Japan (83.7 percent reach) and New Zealand (83.4 percent reach) all saw online video penetration exceed the global average.
