Singapore – Multi Channels Asia (MCA) announced that it is teaming up with Ginx – the world’s only international television channel exclusively dedicated to video gaming and video gaming culture.

The cooperation will see MCA manage Ginx across Asia-Pacific – including key territories such as Singapore, Malaysia, Hong Kong, Taiwan – as well as emerging pay television markets, Myanmar, Vietnam, Cambodia, Laos, Macau, Mongolia, and Brunei.

The agreement follows Multi Channels Asia’s recent launch of Havoc 247 – Asia-Pacific’s first linear social TV channel targeted at the highly sought after youth demographic.

Gregg Creevey, Managing Director – MCA said,  “Today’s youth are technologically savvy and tethered to their PCs, gaming consoles and mobile devices which represent two major challenges for pay-TV operators as they seek to cut churn and spur subscriber revenue growth. Ginx provides critical multi-screen content to overcome these challenges by attracting and sustaining engagement of the highly elusive youth demographic in a genre they are very passionate about and which hitherto has been overlooked by Television.”

Michiel Bakker, CEO of Ginx  said, “Asia is very important to Ginx as a channel considering that it continues to be one of the world’s largest and fastest growing video gaming regions, particularly for online and mobile gaming.  We are pleased to link up with MCA to satisfy Asia’s growing appetite for the latest news and updates on PC, online, mobile and console games and apps, as well as entertaining viewers with our unique take on the global phenomenon of video gaming culture.”