NAGRAVISION, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider of content protection and media and entertainment solutions, has announced a new partnership with Narrative Entertainment, one of the UK’s leading independent broadcasters and streaming media companies, to enhance its streaming services through OpenTV ENTera, NAGRAVISION’s cloud-native platform for content discovery, personalization and service orchestration.
As broadcasters seek to build stronger direct relationships with viewers, the ability to better understand audience behavior, preferences and engagement has become essential to growth. With OpenTV ENTera, Narrative Entertainment is building a more unified audience engagement strategy across its digital services by strengthening its first-party viewer data using richer viewer profiles and advanced content discovery. This empowers them to deliver more relevant, personalized and engaging viewing experiences, increase viewer loyalty, and unlock greater value from advertising and monetization initiatives.
In addition, by leveraging NAGRAVISION’s expertise in platform integration, certification and accreditation to simplify and de-risk onboarding to complex platforms, the solution will extend Narrative Entertainment’s reach across key connected TV and broadcast ecosystems including YouView and Freeview.
“As we continue to evolve our digital services, our focus is on delivering highly relevant and engaging experiences while deepening our understanding of audience behavior,” said Kate Garland, head of digital at Narrative Entertainment. “NAGRAVISION’s OpenTV ENTera enables us to unify data, personalization and ecosystem innovation into a single platform. This ensures we can strengthen engagement today while creating a scalable foundation for long-term growth and monetization.”
“We are delighted to be working with Narrative Entertainment as they continue to evolve their audience engagement strategy,” said Morten Solbakken, EVP and COO at NAGRAVISION. “As broadcasters increasingly look to unify traditional broadcast and streaming experiences and turn audience insight into measurable business outcomes, OpenTV ENTera gives them the blueprint to accelerate service modernization across multiple platforms in a flexible ecosystem that reduces operational complexity.”
Unlike traditional platform approaches that can lock broadcasters into a single technology stack, NAGRAVISION’s OpenTV ENTera enables operators to integrate and manage best-of-breed solutions while maintaining a unified operational environment. The platform enables service providers to evolve their streaming experiences faster while leveraging the flexibility of an open ecosystem and the simplicity of a fully integrated solution.
OpenTV ENTera also combines a best-in-class ecosystem of technology partners within a single, integrated framework designed to simplify service evolution. For Narrative Entertainment, NAGRAVISION is working alongside Sofia Digital to deliver a user experience complemented by advanced personalization, audience management and platform services, providing a scalable foundation for future innovation.
