ZeeQ, India’s first edutainment channel, has partnered with BBC Worldwide to bring BBC’s preschool brand, CBeebies, to preschoolers in India.
With this license agreement, ZeeQ’s audiences will be able to watch popular series aimed at preschoolers aged zero to three such as Teletubbies, 3rd & Bird and Charlie and Lola. The programme time band is set to launch in July.
Commenting on the partnership, Subhadarshi Tripathy, Business Head, ZeeQ, said, “We are very happy to partner with BBC. ZeeQ is committed to the positive development of children and ZeeQ’s ethos of ‘what is right for the child’ gels well with CBeebies’ philosophy of providing clean and safe content to the child”.
Myleeta Aga, Senior Vice President and General Manager India and Content Head Asia said, “We are very pleased to be partnering with ZeeQ to bring CBeebies’ favourite programmes back to Indian TV screens. The CBeebies brand is trusted by parents and careers internationally to deliver a safe, non-violent, interactive experience designed by developmental experts to promote imaginative play, social interaction, language skills and educational values.”
