Singapore – Viacom International Media Networks (VIMN) Asia has announced the launch of Comedy Central Asia on Toggle, going on air on July 19, 2013. Toggle also announced an expanded collaboration with plans to launch Nick Jr. in early 2014, while confirming the acquisition of new MTV and Nickelodeon programming licenses for Toggle Eve and Toggle Kids, with over 230 hours of programmes on Toggle over the next twelve months. These include SpongeBob Square Pants, Dora the Explorer, Go, Diego, Go!, Teenage Mutant Ninja Turtles, Awkward, Shibuhara Girls and Friendzone.
“We are delighted that Comedy Central Asia is launching on Toggle, which continues to win Singapore fans with its strong demand for comedy and its world-class content. The fact that it is the only English subscription entertainment channel to be acquired by every one of the three main nationwide pay TV platforms is the clearest testament to Viacom’s successes in bringing good laughs to Singapore,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “Furthermore, we’re thrilled to continue our strategic alliance with Toggle, as we work on plans to next launch Nick Jr. The fact that they picked up so many programmes with us in the interim, allows our young fans to further access their favourite hit shows from MTV and Nickelodeon on Toggle Eve and Toggle Kids respectively.”
“We are excited to collaborate with VIMN and welcome their channels onto Toggle, where Comedy Central Asia and Nick Jr. will form an important part of our content portfolio,” said Philip Koh, Managing Director, Convergent Media, MediaCorp. “The addition of these channels, especially with Nickelodeon programmes and Nick Jr. will allow us to strengthen our kids’ content and adult general entertainment offering in this online multi-device environment.”