Malaysia – Life Inspired ties-up with Tourism Australia and Malaysia Airlines in its fifth original production, Jason Down Under, a seven-episode travel-adventure series where the face of Life Inspired Jason Godfrey ventures across Australia. The seven half-hour long series follows Godfrey as he explores iconic attractions to uncover the secret as to what makes them truly special to their home state.
Tourism Australia and Malaysia Airlines’ branding will be featured in the long-form programme and promos alongside a series of vignettes produced for the campaign. Both sponsors will also increase brand exposure through an integrated campaign with touch points in print through weekly editorial columns written by Godfrey as he reflects on his travels, and social media, where he will post live photo updates on Facebook during his trip.
“This collaboration demonstrates yet again how Life Inspired is committed to delivering innovative bespoke solutions in order to meet our client’s campaign objectives,” said Anne Chan, General Manager of Life Inspired. “We are proud to have Tourism Australia and Malaysia Airlines as our partners for Jason Down Under, a travel series that aims to redefine the meaning of vacation, a testament of our commitment to creating compelling and inspiring content for our Asian viewers,” she added.
Karyn Kent, Regional General Manager for South and Southeast Asia and The Gulf of Tourism Australia remarked, “We are very excited that this Life Inspired original series, Jason Down Under will take viewers across breathtaking landscapes of Australia, with host Jason Godfrey enjoying true Aussie hospitality and humour. Jason had the opportunity to get up close to some of the best nature experiences and delectable food and wine offerings in New South Wales, Queensland, Tasmania, South Australia, Victoria and Western Australia. Many of our iconic attractions are featured in the series and viewers will also have the chance to discover some hidden gems through Jason’s Australian journey. This travelogue is the latest initiative with our valued airline partner, Malaysia Airlines, to inspire Malaysian travelers to embark on a journey to discover why there’s nothing like Australia”.
Jason Down Under will premiere exclusively on Life Inspired, Astro B.yond. Life Inspired is also available in Singapore, Indonesia, Thailand, Hong Kong and Taiwan. Viewers will also stand a chance to win a trip to Australia sponsored by Tourism Australia and Malaysia Airlines.
