Alex Morris, former Chief Creative Officer of Barcroft Studios has been appointed as Director of LADstudios, the data-driven factual entertainment division of LADbible Group, the world’s biggest social publisher and content creator.

Alex will lead a global team at LADstudios with a remit to increase the size of the department by 50% by the end of 2022, and build the commercial and creative opportunities across the business’s original video IP, channels, show brands and branded entertainment offerings. He will report to Arian Kalantari, co-founder and COO of LADbible Group.

Alex Morris previously spent over 13 years at Barcroft Studios, working closely with founder Sam Barcroft to build the business to become one of the world’s foremost factual content producers and channel owners.

Award-winning LADstudios currently produces original long and short-form programming for its nine core brands including LADbible, Tyla, UNILAD, SPORTbible and GAMINGbible, which together have a combined multi-platform audience approaching nearly a billion every month. LADbible Group’s social reach across channels regularly tops that of all media and entertainment creators in the US* and LADbible is frequently the most popular producer of original and sponsored Facebook video content in the UK.

LADbible Group has produced over 800 pieces of original content in the past two years for its own channel brands across YouTube, Facebook, Snapchat, TikTok and Instagram and also produces original content globally for partners including UNHEARD, an original series for Amazon Prime Video.

In addition to creating news and, factual entertainment content featuring the world’s biggest celebrities and sportspeople, LADstudios content also includes docu-style content featuring real-life stories via successful formats such as the award-winning Minutes With which passes the mic to a different person each week and so far, has covered stories such as someone who was born Intersex, and a North Korean defector.

Alex will work closely with LADstudios senior management team which includes Strategy Director and former Channel 4 executive Thom Gulseven, Head of Creative Video, Jody Smith, Head of Social Media, Mike Vaughan and Head of Original Video and former Endemol Shine executive, Ben Powell-Jones. Together the team will build on the company’s successful formula of developing pre-tested, platform-specific formats and shows.