ZALORA, Asia’s online fashion, beauty and lifestyle destination will reveal the pilot episodes of its specially curated shows on its new in-app live stream platform, Z-Live, from 24th June to 30th June. Z-Live launches in conjunction with the ZALORA Big Fashion Sale, allowing audiences to shop while live viewing the programmes.

With the past year’s digital acceleration, live streaming e-commerce has grown rapidly and is estimated to be valued at USD $19 billion in South East Asia by 2023. This can be attributed to stronger connectivity, rising disposable income, growth of ad-supported services and a greater variety of content. According to recent studies, daily online content consumption around the world has soared since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes.

Globally, one of the most-watched content categories is fashion and Beauty. Shoppable content then provides the means to get the attention of customers in an interactive way and plays a new role for e-commerce retail. Z-Live is part of the ZALORA customer’s journey, opening up two-way communication between shoppers and brands. By providing a platform for real-time interaction between fans and ZALORA, brands have an opportunity to capture shoppers anywhere, anytime, wherever they are.

ZALORA Group CEO, Gunjan Soni shared, “Launching livestream shopping is part of our broader strategic plan to bring together Content, Social and Commerce to create highly engaging and inspiring experiences in Fashion and Lifestyle e-commerce. Our vision with Z-live is to go beyond just being a commercial transaction, but more importantly focus on the relevance of the content to potential shoppers. Live streaming adds a strong emotional connection to online shopping, which can bridge the gap between online and offline shopping with real people and experts showing the products, answering queries and viewers interacting with the host. We are focusing on high quality curated shows developed by ZALORA together with the most sought after brands specially for the Southeast Asia consumer. In addition to the live content users will be able to browse and enjoy a library of curated content at their leisure as well.”

Z-Live will be powered by a partnership with Singaporean live streaming technology provider, BeLive Technology. A key player in the live streaming industry since 2014, BeLive Technology is a one-stop solution for live streaming, enabling ZALORA to build the Z-Live platform equipped with powerful live stream tools for a seamless experience. Delivering high definition live video without compromising speed and security, BeLive Technology will support ZALORA in lightning fast and secure Z-Live content.

Z-Live On Air

Z-Live will feature five programmes focusing on ZALORA’s different segments, with exclusive offers and giveaways happening live as the segments run. As an established curator of fashion and lifestyle brands, expect quality programmes featuring the region’s most sought after brands. ZALORA shows run between 30 – 60 minutes and feature invited special guests, anchored by a celebrity host.

Friends In Fashion

A fashion-focused variety show featuring style experts and ZALORA’s friends. Take a seat with the most relevant voices in the industry as they take on hot topics, trends and play interactive games with giveaways for live audiences up for grabs!

Style Challenge

This express styling programme puts guests to the test as they speed their way through assembling looks for different occasions. Let’s see if they can beat the clock and have the fashion flex.

Beauty Files

The definitive guide to skincare and makeup, from the latest ingredients that are creating a buzz to techniques to change that beat game. Covering tips, tricks and Q&A from audiences.

Just For Kicks

Check out the drip of sneakerheads and streetwear enthusiasts in this show that covers the freshest trends and conversations about the hype in street culture.

Hot Sales

Ready, set, shop! This show is all about deals and steals, with flash sales and daily dips for lucky winners. 

Z-Live is hosted by Munah Bagharib, Chow Jia Hui, and Vijay Singh to name a few, with special guest appearances by Rebecca Ten, Khaw Xin Lin, Farah Farz and more. Brought to you by Grab, Atome and DBS, enjoy content in collaboration with brands Urban Revivo, FILA, Furla, H&M, The Ordinary, NARS, DeFacto, DKNY SG, Vans, ADIDAS, Pomelo and more. Tune in from 24th to 30th June, exclusively via the ZALORA mobile app.

Z-Live launches in Singapore, Indonesia and the Philippines in conjunction with the ZALORA Big Fashion Sale, and will go live in Malaysia soon.