Singapore– Effie Worldwide and the World Economic Forum announced the addition of an Asia Pacific (APAC) category to the 2016 Positive Change Effie Awards competition. It will be run by Effie Worldwide’s regional partners, the Confederation of Asian Advertising Agency Associations (C4As) and Tenasia Group. 

Effie had teamed up with the Miami Ad School, working with a team of students to create the 2016 Call for Entries marketing campaign. The students’ work will run as a digital campaign across eligible regions to promote the 2016 competition.

The awards recognizes and celebrates the most effective marketing programs that have measurably shifted audience behaviour toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.