E! Asia – NBCUniversal International Networks’ (NBCUIN) pop culture powerhouse – announced the launch of its ‘BE POP CULTURED’ campaign for E! Online Asia – the new, ultimate digital destination for all things entertainment from Hollywood to Hallyu and everywhere in between.
The multi-platform campaign features quotes designed to test audiences’ topical knowledge with cheeky, pop culture references such as “If you think Catriona Gray is a new colour, you need to be pop cultured.”
The campaign embraces what it means to be “in-the-know” and reflects E! Online Asia’s unique position delivering Asia’s Pop Culture fans celebrity, entertainment and lifestyle content driven through an Asian lens. Focusing on the latest news, blended with innovative digital content featuring an assortment of digital lifestyle video series spotlighting Asian stars and Hollywood celebrities in Asia.
“The ‘BE POP CULTURED’ campaign is a fun way for us to engage with both those who are in-the-know, and those who are oblivious to pop culture references, with an irreverent play on the double meanings some pop culture references have in today’s world,” said Christine Fellowes, Managing Director, NBCUniversal International Networks, Asia Pacific. “From Hollywood to Hallyu, E! Online Asia has you covered for all the things that you might be missing in the entertainment realm.”
Check out the campaign video below:
