Mumbai – Ten Sports has moved to secure the Indian sub-continent broadcast rights for the next Commonwealth Games which will be held on Australia’s Gold Coast from April 4 – 15, 2018.
Rajesh Sethi, Global CEO of Ten Sports, said, “After the enormous success of Glasgow 2014, we are very happy to extend our partnership with the Commonwealth Games Federation for the 21st edition of the Commonwealth Games to be held in Gold Coast, Australia. The ever increasing Indian participation & success at these Games is very encouraging and we at Ten Sports will continue delivering the best of action from the 17 sporting disciplines in the coming years which will serve as great build up to the Commonwealth Games 2018. We would also like to take this opportunity to send the Organizing Committee and the city of Gold Coast our very best wishes as they prepare to host another successful edition of the Games.”
Ten Sports’ comprehensive coverage of Glasgow 2014 came in for a lot of praise and contributed to the increased viewership and enormous success of the games in the Indian Sub-Continent. Watching athletes compete for the nation is always extra special and Ten Sports is the first private broadcaster in the Indian subcontinent to give multi-channel coverage of the games along with in depth studio analysis and build up shows to educate audiences about the sporting disciplines and medal prospects. Viewers will have more opportunities to witness such high quality programming and coverage with this new deal and also with the Asian Games in September-October this year where Ten Sports is the exclusive broadcaster in the territory.
As for the recent Glasgow Commonwealth Games, Ten Sports has acquired free-to-air and pay-TV subscription television rights, plus those for new media (incorporating Internet and mobile) and radio for the 2018 Commonwealth Games across a wide-ranging territory that includes India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.
Announcing the agreement, the Chief Executive Officer of the Commonwealth Games Federation, Michael Hooper said, “The arrangement we have reached with Ten Sports to become another of our broadcast partners for 2018, coming as it does on the heels of the CGF’s deal announced earlier this week with Australia’s Seven Network, is testament to how popular the Commonwealth Games brand has become across the world. It also demonstrates how the magic and excitement of the Games translates into immense value for broadcasters. Glasgow 2014 was a phenomenal success, and in 2018 the Gold Coast will deliver its own unique celebration to audiences around the globe.”
