London – Thaicom PLC. and V-Nova Ltd announced that they will show UHD distribution of premium sports over satellite at a breakthrough low data rate to enable operators to offer cost effective premium live sports services in Ultra HD. The solution will be part of a workshop on “4K/8K TV broadcasting and production equipment” organised by Office of The National Broadcasting and Telecommunications Commission (NBTC), Thailand and Ministry of Internal Affairs and Communications (MIC), Japan at Century Park Hotel in Bangkok, Thailand.

The demonstration showcases V-Nova PERSEUS video decoded on a COTS computer to display the quality of UHDp50 footage of football content delivered within the tight constraints of satellite bandwidth. This is also a step towards an integrated workflow for UHD content transiting over the Thaicom satellite infrastructure in order to offer the best quality content in real-time to consumers, regardless of their location.

V-Nova PERSEUS is a video processing technology that addresses today’s video delivery challenges. PERSEUS software closes the capacity gap for quality delivery to connected devices over existing networks. It redraws the traditional quality-bitrate curve, enabling operators and service providers to provide high quality video within their bandwidth constraints.

Guido Meardi, V-Nova CEO and Co-Founder, said, “We had already shown that V-Nova PERSEUS was perfectly suited for contribution of visually lossless and low latency live feeds during UEFA Euro 2016, and we are now enabling the same quality of experience for distribution to the home. By closing the UHD live sports loop, we are enabling the TV & Media industry to tackle one of its main challenges with a simple add-on that runs on off-the-shelf hardware. We are confident this provides the impetus the industry needs to develop new premium live services, and we are pleased to see that V-Nova PERSEUS is at the centre of this new development.”