Seoul – CJ E&M has launched Digital Studio to expand its entertainment business to the digital realm. Featuring top independent content creators and personalities of K-Culture, several shows have already garnered a total of 31 million views online.
Nayoung’s 10,000 likes
Digital Studio focuses on developing original and branded content that has multi-platform access across different types of media – such as television, Internet, computer and mobile – in order to optimise the use of CJ E&M’s linear channels along with its digital platforms. The studio also aims to produce lifestyle-themed digital content, including beauty, fashion, food, info-tainment and web drama. Subtitles in English and Mandarin (optional) are available for popular content.
Currently, the lineup of Digital Studio’s original shows includes Pony’s Beauty Diary (self-beauty tutorial), Nayoung’s 10,000 likes (Korean fashion icon Kim Nayoung challenges to get 10,000 likes on her SNS each episode), Gwanghee’s Love Recipe (K-Pop idol ZE:A’s Gwanghee presents Korean food loved by K-Pop fans abroad) and the second season of Miss Korea (a travel reality show, co-produced with MediaCorp, which is to be broadcast on platforms of both CJ E&M and MediaCorp).
On February 18, Digital Studio launched Korea’s first beauty-themed web drama Sweet 20s on its YouTube channel. Reflecting the popularity of Korean beauty trends around the world, Sweet 20s reveals various tips for glowing and younger-looking skin, as well as how to treat puffy eyes and dirk circles. New beauty products are also tried on the show.
Reflecting the ever-present digital convergence phenomenon, Digital Studio’s content is available on CJ E&M’s free video streaming site, its YouTube channel, as well as on CJ E&M’s lifestyle-focused networks OnStyle, O’live and XTM.
“CJ E&M is excited to introduce its digital content studio to global fans who are interested to enjoy latest lifestyle content anywhere and anytime,” noted Lee Yeon Ju, Head of Digital Studio. “As the world spends more time watching entertainment content via multi platforms, we are keen on developing digital content with talented creators and rising stars across the world.”
