Tokyo, Japan  – With the success of its popular format Dragons’ Den (Shark Tank in the U.S.) continuing to soar, Nippon Television Network Corporation (NipponTV) announced that the company will be attending the upcoming MIP-TV and offering its newest format Breaking Ordinary (10 x 30’). The format, also available as a finished series in Japanese with sales to Taiwan, Hong Kong, Thailand and China, features real people, craftsman and companies who put their skills to the test to take ordinary products to create the extraordinary. The announcement was made today by Yukiko Kimishima, Divisional President of International Business Development, Nippon TV.

Breaking Ordinary

“Breaking Ordinary, which gives companies and individuals the opportunity to display just how far they would go to be number one, is engaging and often times hilarious. The show has done exceptionally well for us in Taiwan, Hong Kong, Thailand, and China, and we look forward to offering the format to other international broadcasters around the world. Additionally, we look forward to offering some of our other recent formats, including Mansion Madness and Would You Pay?!,” commented Kimishima.

With each surprising episode, Breaking Ordinary challenges individuals to go above and beyond, testing the limits of everyday products with the hope of rising to the top.  Watch what happens when a manufacturer reinvents its pitching machine and tries to make it throw a ball as fast as possible.  In another episode, a stone sculptor and a water pump specialist collaborate to make a ‘Manneken Pis’ statue that will spray water further than any ‘Manneken Pis’ ever before. Another episode features a company who specializes in manufacturing Velcro tape as they test the durability of its tape by seeing how many cars it can pull at one time.